You have a website, but is it working for you?
We turn websites into a lead generating machine by establishing monthly metrics and a 30, 60, and 90 day growth action plan.
Croke Consulting specializes in business to business (B2B) growth marketing to help technology companies increase leads and sales. With 8 years of marketing experience we help you strategize, prioritize and execute on the most important marketing tactics.
The principles we use have been implemented for a variety of technology companies around the world. Below is a presentation summarizing how Brandon’s marketing generating 50% of sales revenue at a successfully acquired venture-backed startup in San Francisco.
Marketing Growth Packages
The first step in any client engagement is a free one hour consultation. In this phone call we’ll uncover what your business goals are and I’ll provide feedback on how you can get there.
Phase 1. Marketing Audit
First we’ll develop a report card to show how your website is currently performing. After learning about your business goals we’ll develop website Key Performance Indicators and I’ll provide a summary of “quick wins” for your current website.
The analysis and quick win recommendations will help you make an impact on your lead generation programs immediately.
Phase 2. Marketing Strategy
After your KPI’s and quick win’s have been established you may decide you want a 3-6 month content strategy outlined. Here we’ll conduct customer, competitive and industry research to decide how your brand can stand out from the competition.
The final deliverable will include a Flagship Content Recommendation, two e-books or free guides, and 15 blog posts that your team should write in the next 3-6 months. If your team isn’t investing in content marketing, you’re falling victim to one of the seven deadly marketing sins.
Phase 3. Marketing Execution
Developing content takes time, focus, expertise and energy. If your team doesn’t have the capacity to execute on the Content Marketing Strategy I have a team of writers who can execute it for you. These packages are priced on a project by project basis depending on how much research, writing and design will be required.
Ongoing Coaching and Consulting
If your team is able to execute on the content marketing strategy, I’ll be available for ongoing coaching and feedback to make sure your maximizing your results.