In 2017 the Lipoprotein Foundation wanted to increase their non-profit’s membership and online donation submissions.
Earlier in the year they had spent thousands of dollars on an expensive television commercial, however it did not move the needle to increase membership signups or donations.
Croke Consulting was hired to optimize their current website, and create customized Google Analytics Goals to track and increase increase user signups.
Within one month their signups had increased 300% and they achieved a #1 Google Ranking for their top keyword related to their foundation.
Record Setting Online Donations
To increase the number of donations the Lipoprotein(a) Foundation would receive at the end of the year, we developed a campaign strategy, creative, direct-mail, email and social campaigns around the theme if 100 people, donated $100 dollars, then they could further their mission of saving 100,000 lives from unnecessary heart attacks.
The campaign was a remarkable success, in one month they had 10x the number of online donations than they had all of the previous year (and previous end of year campaign) combined.
We were able to further breakdown the donation results by source to see which medium had the greatest ROI.