Each year thousands of law students graduate college and must pass the dreaded bar exam in order to become a licensed attorney.
BarMD is a leading California Bar Exam prep course which has helped 100% of their students pass the CA Bar. After an initial year of student success, the company founders wanted a way to reach more law students in Southern California.
“Brandon works quickly and really knows his stuff when it comes to digital marketing. We’ve already seen immense growth in website traffic and customer inquiries. We’re truly thrilled.” – David Greco, CEO of BarMD
In order to reach these law students, we utilized highly targeted Social Ad Campaigns, Search Engine Optimization (SEO) and created new landing pages to optimize their traffic into student inquiries.
Social Ad Campaigns
Facebook and Instagram ads were created to target law students who were interested in a bar prep course. This traffic was 1/5 the cost of the Google Adwords campaigns they were previously running and resulted in more monthly student inquiries in the company’s history.
BarMD had a beautiful website, but they were not ranking on the first page of Google for the most important keywords. After analyzing each page on barmd.com, we optimized the Page Titles, Meta-descriptions, and Copy for the top keywords students were searching.
These changes helped improve organic search traffic by 8x within three months. Their baseline traffic was 30 sessions a month from organic traffic, which later improved to 250 monthly visits and multiple 1st page Google Rankings.
In order to generate more student leads on BarMD.com, we created a downloadable course syllabus for students who wanted to view the full detailed schedule. This was presented on a landing page that was A/B tested to maximize downloads and reduce bounce rates for their advertising traffic.
- Client BarMD
- Industry Education