OneSignal is a leading push notification software development kit trusted by over 100,000 developers and with leading clients such as Uber, Zynga and Product Hunt.
Like many early-stage startups, OneSignal wants to keep their overhead low. Instead of hiring a VP of Marketing to fuel their growth they partner with us to develop their marketing content.
The Importance of B2B Case Studies
Most new technologies follow what’s called the “technology adoption lifecycle.” This means that as a new product enters the market it will penetrate different segments of customers at different rates.
“Early adopter” customers are ready and willing to experiment with new products, however the “early majority” of users require that a technology product must be already proven before they are willing to adopt it.
For this reason, case studies are one of the most important marketing assets for early stage companies to “cross the chasm” and move from an early-adopter market to a much bigger early-majority market.
See the work
- Client OneSignal
- Project Case Study
- Services Client interviews, Copywriting, Design